Outsource Marketing: Invest In Your Success
Outsource Marketing could be a good alternative for your business. In today’s digital world you need to invest in your success. This means you need digital and social skills within your business. If you can’t afford to hire your own digital marketing team, then you should consider outsource marketing. By outsourcing your marketing you get all the benefits without the overheads.
The Candidate digital marketing recruitment agency recently put together a guide to recruiting a full digital team and their roles are shown below. When you take into account employers national insurance, holidays and sickness you wouldn’t get much if any change out of £500,000 per year.
A Full Digital Team and Roles
Head of Digital or Ecommerce
Front End Web Developer
Back End Web Coder / Developer
Paid Search PPC Specialist
Social Media Specialist
Creative / HTML Designer
See more full descriptions at The Candidate
I am sure you would agree that whist it would be fantastic to have access to a complete digital team in house. For SME’s it is just not feasible, as most small to medium sized businesses do not have the budget. Also having gaps in your digital skills is also not ideal, as this will certainly have an impact on the quality of your marketing communications. The alternative could be to outsource your digital marketing work to an agency, on a project or pay as you go basis.