Search Engine Optimisation – SEO
Let Us Get Your Business Visible On Google!
Search Engine Optimisation (SEO) is an essential part of your digital marketing strategy if you do not have an endless budget for Pay Per Click (PPC) advertising. SEO deals with the process of gradually climbing the rankings of Google and other search engines so that you can build your audience and start directing more targeted traffic to your site that is actually searching for what you’re offering. It is an activity that requires continuous time and investment throughout the year, just to maintain your existing ranking on major search engines such as Google. But, once you’ve put in the ground work and built a stable foundation, this will ensure great visibility on the SERPs (Search Engine Results Pages) which will in turn steadily drive traffic to your site for years to come.
Successful SEO is dependent on several factors including website structure, content, social media integration and relevant back links. We have over 15 years experience in Search Engine Optimisation and have helped hundreds of our clients to gain greater visibility in search engine rankings. It is important to understand that 70% of people searching for your products and services online will not go any further than page one results. Only 30% of people will go as far as page 2 search results and only 1% of people who search online go beyond this point.
We begin every SEO project with a comprehensive understanding of what work has been done in the past and the present. From here we can devise a plan to deliver a successful SEO strategy across all of your online profiles. The fundamentals of professional SEO services, don’t just apply to Google and other major search engines. YouTube, Twitter, Facebook and Google Plus can all be optimised to bring traffic to your website. It is also important to consider that more than 50% of your prospective customers online will be searching on their smart phones and that since April 2015 Google has removed on mobile optimised websites from their search results.
Advantages of SEO
Marketing For You are experts in SEO and any work we recommend will be explained in full and put in context as to why and how this will benefit your website. It is really important for us to know that you understand the work we are doing on your website and more importantly that you see the results. Whether you require or local, national or global SEO services, our experienced team can create and implement a strategy to increase the visibility of your website on Google and other major search engines.
Whether you require an audit of your existing website content or require us to research and write content from scratch, we provide you with guidance and advice to help your website provide a real return on investment. For a website to be successful updating it regularly with engaging, interesting and relevant content is crucial to maintaining and improving search engine rankings.
What is good Search Engine Optimisation?
When choosing your search engine marketing provider it’s important to be careful who you choose to go with. Search engine marketing is a very exact science and when done incorrectly it can cause more harm than good.
The key thing to remember is that Google wants to make sure that its users are able to find the kind of great content and services that they’re actively looking for. That means they want to try and remove the low quality sites from their results and bury the webmasters and companies that use ‘spam’ techniques to climb the SERPs.
In the past, you could effectively get to the top of Google by simply cramming your content with the same keyword over and over again and posting your link on as many sites as possible. But Google is constantly improving its algorithms and always refining the way it finds the best content. If you follow these same practices today – which some SEO companies still do – then you will end up getting penalized and removed entirely from the results.
Instead, the key is to focus on delivering high quality content to the readers, while at the same time making sure that Google is able to find and recognize that content for what it is. That means using LSI optimized keywords, it means building links on high quality blogs and sites across the net and it means creating sites that are highly optimized in terms of mobile compatibility and page load times.
This is how you do search engine marketing right. This is how you build success that will last and that is future proof against future algorithm changes.