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To be successful in business you must have an in-depth knowledge of your target market. You must know who your customers are, where they are and why they would buy your products or services.
What is your Unique Selling Proposition (USP)? For example, you are the only company that offers a money back guarantee.
You must also know about your competition, who they are, where they are and why your customers would buy their products or services. What is their USP? For example, they will not be beaten on price.
With this knowledge you are now in a position to develop a marketing strategy and plan to target and acquire your competitors customers. For example, if you offer a price match and give a money back guarantee, you are giving customers a compelling reason to leave your competitor and join you.
Would you like more customers? Our professional market researchers will research your target market, your customers and your competitors and provide you with all the information, support and guidance you need to succeed.